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  • Writer's pictureMacKensey Pulliam

8 Effective Strategies to Make Digital Marketing Work for Your Business

Updated: Mar 14, 2023

In today's digital age, marketing has undergone a massive transformation. With the rise of social media, mobile devices, and digital platforms, businesses must embrace digital marketing to remain competitive. Here are some key strategies to make digital marketing work for you:

SEO (Search Engine Optimization)

SEO is a critical component of digital marketing, as it helps businesses improve their website's visibility and ranking on search engines like Google. It involves optimizing your website with relevant keywords, building backlinks, and improving your website's user experience to rank higher on search engine results pages.

Content Marketing

Content marketing involves creating high-quality, engaging, and valuable content to attract and retain a target audience. It can include blog posts, videos, infographics, social media posts, and more. Content marketing helps establish your brand as an industry authority, drive traffic to your website, and improve your search engine rankings.

SEO Marketing

SEO marketing involves combining SEO with other marketing strategies to maximize your results. This can include using social media, email marketing, and content marketing to improve your website's visibility, drive traffic, and generate leads.

SEM (Search Engine Marketing)

SEM involves using paid search advertising to increase your website's visibility on search engines. This can include Google Ads, Bing Ads, and other paid search platforms. SEM allows businesses to reach a wider audience and generate leads quickly.

Digital Display Marketing

Digital display marketing involves using banner ads, video ads, and other forms of display advertising to reach your target audience. It can be highly effective when used correctly, and can help businesses increase brand awareness, drive traffic, and generate leads.

Viral Marketing

Viral marketing involves creating content that is designed to go viral and spread rapidly through social media and other digital channels. It can include videos, images, and memes that are funny, controversial, or thought-provoking. Viral marketing can help businesses increase brand awareness, reach a wider audience, and generate leads.

Email Marketing

Email marketing involves using email to communicate with your target audience and promote your products or services. It can include newsletters, promotional emails, and automated email campaigns. Email marketing can be highly effective when done correctly, as it allows businesses to target their audience with personalized and relevant messages.

PPC (Pay-Per-Click) Advertising

PPC advertising involves paying for each click on an ad that directs users to your website. It can include Google Ads, Facebook Ads, and other paid advertising platforms. PPC advertising can help businesses reach a wider audience and generate leads quickly.

Digital marketing is a crucial aspect of any modern marketing strategy. By combining SEO, content marketing, SEM, digital display marketing, viral marketing, email marketing, and PPC advertising, businesses can create a comprehensive digital marketing strategy that drives traffic, generates leads, and ultimately leads to business success.

We can help you create a content strategy to flow into all your digital marketing channels. Contact us when you're ready.

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